Current:Home > FinanceUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -EliteFunds
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-27 16:35:00
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (827)
Related
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- How Hailey Bieber's Rhode Beauty Reacted to Influencer's Inclusivity Critique
- Florida State upset by Boston College at home, Seminoles fall to 0-2 to start season
- Southeast South Dakota surges ahead of Black Hills in tourism revenue
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Roger Federer understands why there are questions about US Open top seed Jannik Sinner’s doping case
- Kourtney Kardashian’s Glimpse Inside Vacation With Travis Barker Is the Ultimate Vibe
- Southeast South Dakota surges ahead of Black Hills in tourism revenue
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Tobey Maguire’s Ex Jennifer Meyer Engaged to Billionaire Heir Geoffrey Ogunlesi
Ranking
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- Alabama man charged with murder in gas station shooting deaths of 3 near Birmingham
- Congo says at least 129 people died during an attempted jailbreak, most of them in a stampede
- Millions more Americans lacked health insurance under Trump vs. Biden
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- On Labor Day, think of the children working graveyard shifts right under our noses
- Tennis Player Yulia Putintseva Apologizes for Behavior Towards Ball Girl at US Open Amid Criticism
- Ellen DeGeneres Returning for Last Comedy Special of Career
Recommendation
Sonya Massey's father decries possible release of former deputy charged with her death
Aaron Judge home run pace: Tracking all of Yankees slugger's 2024 homers
Chase Stokes Teases How He and Kelsea Ballerini Are Celebrating Their Joint Birthday
7 people killed in Mississippi bus crash were all from Mexico, highway patrol says
San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
Virginia mother charged with cruelty, neglect after kids found chained in apartment
Venice Lookback: When ‘Joker’ took the festival, and skeptics, by surprise
Explosion levels southwest Louisiana home, killing teen from Alabama and injuring 5