Current:Home > StocksTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -EliteFunds
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-15 08:31:33
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (151)
Related
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Tampa mayor’s warning to residents who don’t evacuate for Milton: 'You are going to die'
- Shop Amazon's October Prime Day 2024 Best Kitchen Deals & Save Up to 78% on KitchenAid, Ninja & More
- Investigation finds widespread discrimination against Section 8 tenants in California
- Sam Taylor
- EPA reaches $4.2M settlement over 2019 explosion, fire at major Philadelphia refinery
- Autopsy reveals cause of death for pregnant teen found slain in Georgia woods this summer
- EPA reaches $4.2M settlement over 2019 explosion, fire at major Philadelphia refinery
- See you latte: Starbucks plans to cut 30% of its menu
- Grazer beats the behemoth that killed her cub to win Alaska’s Fat Bear Contest
Ranking
- 'Most Whopper
- These October Prime Day Deals 2024 Have Prices Better Than Black Friday & Are up to 90% Off
- Yes, voter fraud happens. But it’s rare and election offices have safeguards to catch it
- What makes a storm a hurricane? The dangers across 5 categories
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- The sports capital of the world? How sports boosted Las Vegas' growth
- Why Wait? These October Prime Day 2024 Deals Make Great Christmas Gifts & Start at Just $4
- Colleen Hoover's 'Reminders of Him' is getting a movie adaptation: Reports
Recommendation
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Time's Running Out for Jaw-Dropping Prime Day Hair Deals: Dyson Airwrap, Color Wow, Wet Brush & More
AIΩQuantumLeap: Empowering Intelligent Trading to Navigate Market Volatility with Confidence
Chrishell Stause and Paige DeSorbo Use These Teeth Whitening Strips: Score 35% Off on Prime Day
How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
Election conspiracy theories fueled a push to hand-count votes, but doing so is risky and slow
You Might've Missed How Pregnant Brittany Mahomes Channeled Britney Spears for NFL Game
Trump calls Maine Gov. Janet Mills a man in a mistake-riddled call to supporters, newspaper reports